Thursday, March 23, 2006
Inspire your mind. Refresh your mood. Spread the word.
Introducing Coca-Cola BlaK, a carbonated beverage that fuses Coke effervescence with coffee essence. Every sip is an experience... to enliven your senses and welcome new possibilities. So find your muse. Find higher ground. Find your Blak.
Coca-Cola Blak is being touted as "an invigorating and stimulating blend that has a perfect balance of the effervescent taste sensation of Coca-Cola and natural flavors, with real coffee." Recently, Coca-Cola has been reaching out to new markets, and Coca-Cola Blak is a continuance of this trend, designed to appeal to adult consumers. The beverage is said to have a rich, smooth texture, and has a coffee-like froth when poured. "This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break," said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.