From Perpetual Kid:
"In 1981, Donkey Kong smashed into the arcade video gaming scene. It was the first to tell a complete narrative in gaming format and the first to use the damsel-in-distress paradigm, later mimicked by countless other video games. Mario became Nintendo's mascot and he and Kong went on to become two of Nintendo's most popular characters. The Nintendo Entertainment System (NES) version of Donkey Kong (1986) brought Nintendo and these iconic characters into the homes of game lovers worldwided." Don't forget to check out the other 8bit fun.